Since young, I had always found a strong affinity with language, reading and especially writing. So, when I first discovered what copywriting was, I was instantly obsessed.
“You mean I can use my writing to help businesses make money appear from the sky…?” I asked myself. I couldn’t believe it, it seemed way too good to be true! But after some research and finding out that not only was it true, but it was exactly the kind of thing I had always wanted to do.. I took a vow to make it happen, no matter what, and instantly got to work.
I enrolled and graduated from online universities, watched every related video, and read every book I could get my hands on. I put in hours upon hours of practice every day after working my 9-5 as a flood technician for a restoration company. Safe to say that sleep became a secondary need.
Day after day I became more enamoured with it. I got better and better until I finally decided it was time. I started Empire Views Marketing and began reaching out to my first clients. Since then, I’m a little embarrassed to admit that this has become my whole life. With the amount of keystrokes a day, I’m surprised I don’t have early onset arthritis.. But this genuinely brings me more fulfillment than anything in the world… I wouldn’t change it for anything, and the thought of slowing down even a little bit feels like punishing myself.
I am in love with what I do. I’ve managed to combine helping people, following my passion, exercising my creativity, and constantly having to find new ways to innovate, all into one. I truly believe this is one of the largest determining factors in my success thus far.
After all, how can you compete with a person who will never willingly stop?
The most important lesson I’ve learned in business is that “everything worth doing must be done quickly.”
Which doesn’t mean rushing and compromising quality; it’s about maintaining swift and efficient progress. I often compare it to a plane: even if the engines fail, as long as it’s moving fast enough, it can stay afloat until they restart.
I always strive to keep quick forward-moving momentum. Opportunity costs are high, so I ensure work is completed well in advance of deadlines, providing plenty of lead time.
It is one of my core tenets that any problem can be overcome through extreme hard work and raw action. This has never failed me before and never will. Miracles are performed under stress and pressure.
Hear me out.. I don’t want your money, I want my money.
What do I mean by this? I am only interested in a share of the money that I make for you. Meaning that if there are no results, there shouldn’t be any payment.
There is a reason I do not charge a giant lump sum at the beginning of our relationship… It’s because I want to ensure that my full focus is on getting results. To me it’s the same as getting a trophy before beginning the race.
Let me run first, since I know I will win.
While writing, I fully immerse myself in the mind of the reader. Meaning that through extensive research I know exactly what ticks their boxes, pushes their buttons, and solves their problems..And more importantly, how they want to hear it.
Now, I also treat your business as if it is my very own baby. This is part of the reason I have to turn down so many requests from other businesses as I refuse to sacrifice quality for quantity.
Since I know that your business is your livelihood, and I also know that you carry a great risk having someone else take care of a critical part of it, let me make this clear.. I want your business to succeed more than you do. I don’t say that to imply that you don’t care enough, but instead to show you how much I do. With so much invested, there is no way I will fail.
Every morning, I wake up with a sigh of relief.
I open my eyes, and I’m alive. Awesome!
I quickly check my phone—no tragic news about my loved ones. Phew!
I take a moment to appreciate these blessings, and that’s when the excitement kicks in. I think about all the amazing things I get to do today.
Gratitude is my endless source of energy, pushing me to both do better and be better every single day.
I’m a naturally happy person. I know that hardship and tragedy are inevitable, but why waste the good days worrying about them? When those tough times come, I’ll deal with them. Until then, I’m too busy being grateful and excited about life!
To measure my success, I ask myself a few key questions:
If the answer to all three is yes, then I consider it a successful day.
It doesn’t matter how much money I make if I don’t stick to my morals and values. I often think about karmic retribution and make sure my actions align with the man I claim to be.
As they say, “It’s not who you are underneath, but what you do that defines you.”
(Yes, that’s a Batman Begins quote.)
To me, a man’s word is all he’s got.
My word is my bond, and I take it incredibly seriously. Over the years, I’ve trained myself to be a “sayer“—someone who says something and makes it happen.
I refuse to speak something into the universe and have it be false. When I commit to something, I follow through.
That means being honest, not making false promises, and never deceiving anyone.
The universe is always watching, and I believe in swift karmic retribution.
I face challenges and obstacles with a mix of excitement and determination.
How lucky am I to get another problem to solve?
If you were to present me the offer of a life without challenge, I’d refuse it in a heartbeat. I would be bored out of my skull.
The fact that life is a series of never ending challenges and problems to fix is what keeps me moving forward. I consider it a blessing that life keeps throwing curveballs my way—it’s my chance to show what I’m made of.
I love challenges, and I love winning even more.
In my book, the moment you stop learning, you start dying.
That might sound harsh, but isn’t it the truth?
Personal development is like climbing a mountain without a peak—there’s always room to grow, and I enjoy looking back to see how far I’ve come almost as much as I love seeing how far I still have to go.
The thrill of new experiences, meeting people with fresh perspectives, and uncovering wisdom in unexpected places gives me a childlike sense of excitement.
I’ll never stop chasing the next big thing, the next peak, or the next lesson.
People often ask me how I balance work and personal life, and I know my answer isn’t for everyone—but it’s the secret to my happiness.
For me, there is no strict division between work and life. In fact, work is life, and life is work. My ultimate goal is to spend every moment doing exactly what I want, but all I want to do is work. Ever since I was a kid, the idea of relaxing has never appealed to me—ironically, it stresses me out!
I find immense fulfillment in completing projects, overcoming challenges, and helping others succeed. The thrill of ticking off a task list and pushing through roadblocks is my version of a good time. I do a quick priority analysis of the actions I could take, and spoiler alert.. I end up at the computer every time.
Some might think this sounds like a dreary existence, missing out on “fun” and leisure. But trust me, I’m having the time of my life! My approach may be unconventional, but it’s incredibly fulfilling. So, if you’re wondering if I’m having fun—don’t worry, I’m having an absolute blast doing what I love.
I could go on and on about myself and why I’m the perfect person to deliver the results you need… But I’d rather show you.
After all, my goal is to make you more money to free up your time, right?
So, tell me about your business, and let’s start getting those results… Why wait?